A profile
Marcelle
Adrianna.
Creative director, brand strategist, photographer. London.
The story — in her own words
I started in photography.
Not because I wanted to take pictures — because I wanted to make things look exactly how I felt they should look. Precise. Intentional. Considered.
It didn't take long to realise that a great photograph inside a broken brand doesn't work. So I learned brand identity. Then web. Then strategy. Then campaign direction. Then production.
Now I work with founders and brands who want one trusted creative voice — not five different freelancers who've never spoken to each other.
I've worked with Gucci Beauty, Estée Lauder, Harrods, Universal Music Group, and dozens of founder-led brands in between.
The brief is always different. The approach is always the same: understand what you're really trying to say, then make it look and feel undeniable.
I'm based in London. I work worldwide. I take on a small number of projects each quarter so I can actually show up for the ones I say yes to.
What I believe
"Great brands aren't built by committees."
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As featured in
Based in London.
Working worldwide.