The practice
How I
Work.
I take on a small number of projects at a time across three areas of practice.
01
Practice area
Brand Identity
For founders launching — or relaunching — something they want people to take seriously.
Who it's for
Early-stage founders, rebrands and pre-launch businesses that need to look like they mean it before day one.
02
Practice area
Art Direction & Campaigns
For brands with a launch, a season or a story that needs to land.
Who it's for
Product launches, seasonal campaigns and editorial shoots. Brands that want one creative to concept and execute — not five freelancers passing files around.
03
Practice area
Social-First Content
For brands that need creative built for the feed — not repurposed from a hero shoot after the fact.
Who it's for
DTC brands and founder-led teams who know social is doing the heavy lifting and want it to actually look considered.
04
Practice area
Shopify & Digital Design
For DTC brands trading on Shopify who need homepage, landing pages and product storytelling that actually convert.
Who it's for
Growing DTC fashion and beauty brands. Founders scaling on Shopify who want creative direction and hands-on digital design from one senior hire.
Shape of engagement
Three ways
I work with clients.
01
Project
A defined scope with a fixed price and a written proposal. We agree what I'm delivering, I build it, and you walk away with the files.
02
Fractional
A rolling monthly partnership — usually one or two days a week. I'm your embedded creative for as long as you need me, then we wind it down cleanly.
03
Advisory
Light-touch strategic input. A thinking partner for the decisions that shape your brand — without a big engagement attached.