I build brands worth remembering.
I'm here to bring direction to brands that need it. To hold the image and the idea in the same hands. To build campaigns that don't lose the thread between the first reference and the final frame.
Creative Director · Art Director · Photographer
London
Looking for editorial, beauty or commercial photography? Visit my dedicated photography portfolio.
View Photography Portfolio →- 10+
- Years / Industry Experience
- 100%
- Founder-Led Oversight
- 48h
- Average Reply Time
- London
- Born and Built
Testimonials
“I'm in love with our new brand images. I decided to send our jewellery to the talented team in London while I stayed in Edinburgh. We planned the look and feel of the images and they turned out so beautifully and I couldn't be happier. I'm so proud of them — they really elevated the brand.”
“The brand as a whole and the brand representations are beautiful. You have understood our tone of voice and articulated it in a way that we have struggled to do being so intrinsically embedded into the day to day of the business.”
Marcelle
A background in photography, then brand-side creative direction for global fashion, beauty and lifestyle names.
Direction, image-making and design held by one pair of hands — so nothing is lost between the first reference and the final frame.
About Marcelle →Services
Campaigns
Concept through final asset, shot and directed.
Brand identity
Systems that hold up across a launch, not just a moodboard.
Lifecycle & digital
Email, web, retail carried at scale.
Photography & moving image
In-house, not outsourced to a separate hire.
About
10+ years directing campaigns for brands from Gucci Beauty and Harrods to founder-led labels building a name from scratch. I started as a photographer, which is why the images still get made properly — not handed off after the deck is approved. Today I lead brand systems and campaign production in-house, and take on select freelance and contract direction alongside that.
Have a project in mind?
Creative direction, campaigns, photography, art direction, brand projects and selected freelance and contract opportunities.