Marcelle Adrianna

Case study — Retouching

The work starts after the shutter.

Retouching is where an image is finished. Every project arrives with its own creative needs, so I work flexibly and to brief — often to tight turnarounds — to get the picture to where the client imagined it.

Ten brands, one skill set: fashion, beauty, jewellery, product, food, travel and commercial imagery, for luxury houses, high-street retail and ecommerce.

Urban OutfittersContikiNet-A-PorterHawes & CurtisSwarovskiBanhamHarrodsDeliverooBoots & Sleek MakeUPCaramel

01

Urban Outfitters

Fashion ecommerce

Full-look fashion sequences retouched for consistency across every angle of a garment.

Urban Outfitters — retouched look 1
Urban Outfitters — retouched look 2
Urban Outfitters — retouched look 3
Urban Outfitters — retouched look 4
Urban Outfitters — retouched look 5
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Urban Outfitters — retouched look 7
Urban Outfitters — retouched look 8
Urban Outfitters — retouched look 9
Urban Outfitters — retouched look 10
Urban Outfitters — retouched look 11
Urban Outfitters — retouched look 12
Urban Outfitters — retouched look 13
Urban Outfitters — retouched look 14
Urban Outfitters — retouched look 15
Urban Outfitters — retouched look 16
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Urban Outfitters — retouched look 18
Urban Outfitters — retouched look 19
Urban Outfitters — retouched look 20
Urban Outfitters — retouched look 21
Urban Outfitters — retouched look 22
Urban Outfitters — retouched look 23
Urban Outfitters — retouched look 24
Urban Outfitters — retouched look 25

25 looks — one consistent finish

02

Contiki

Travel & lifestyle

Location and lifestyle imagery cleaned and graded for a travel campaign.

Contiki — campaign imagery
Contiki — campaign imagery
Contiki — campaign imagery 1
Contiki — campaign imagery 2
Contiki — campaign imagery 3
Contiki — campaign imagery 4
Contiki — campaign imagery 5
Contiki — campaign imagery 6
Contiki — campaign imagery 7
Contiki — campaign imagery 8

03

Net-A-Porter

Luxury ecommerce

Multi-angle product sets prepared to luxury ecommerce standards.

Net-A-Porter — product imagery 1
Net-A-Porter — product imagery 2
Net-A-Porter — product imagery 3
Net-A-Porter — product imagery 4
Net-A-Porter — product imagery 5
Net-A-Porter — product imagery 6
Net-A-Porter — product imagery 7
Net-A-Porter — product imagery 8
Net-A-Porter — product imagery 9
Net-A-Porter — product imagery 10

04

Hawes & Curtis

Menswear ecommerce

Shirting and tailoring retouched for a clean, uniform product range.

Hawes & Curtis — product imagery 1
Hawes & Curtis — product imagery 2
Hawes & Curtis — product imagery 3
Hawes & Curtis — product imagery 4
Hawes & Curtis — product imagery 5
Hawes & Curtis — product imagery 6

05

Swarovski

Jewellery & crystal

Crystal and fine jewellery work, where reflection, facet and stone clarity carry the image.

Swarovski — retouched jewellery

Reflective surfaces leave nowhere to hide — every facet, edge and highlight is worked by hand.

Swarovski — retouched imagery 1
Swarovski — retouched imagery 2
Swarovski — retouched imagery 3
Swarovski — retouched imagery 4
Swarovski — retouched imagery 5
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Swarovski — retouched imagery 11
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Swarovski — retouched imagery 15
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Swarovski — retouched imagery 19
Swarovski — retouched imagery 20
Swarovski — retouched imagery 21
Swarovski — retouched imagery 22
Swarovski — retouched imagery 23
Swarovski — retouched imagery 24
Swarovski — retouched imagery 25

06

Banham

Commercial & product

Product and commercial imagery for a security and hardware range.

Banham — commercial imagery
Banham — commercial imagery 1
Banham — commercial imagery 2
Banham — commercial imagery 3
Banham — commercial imagery 4
Banham — commercial imagery 5
Banham — commercial imagery 6
Banham — commercial imagery 7
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Banham — commercial imagery 10
Banham — commercial imagery 11
Banham — commercial imagery 12

07

Harrods

Luxury accessories

A single leather bag carried across five angles with matched tone and texture.

Harrods — accessory, angle 1
Harrods — accessory, angle 2
Harrods — accessory, angle 3
Harrods — accessory, angle 4
Harrods — accessory, angle 5

One product, five angles, matched tone and texture

08

Deliveroo

Food & beverage

Appetite-led food imagery retouched for menu and campaign use.

Deliveroo — food imagery
Deliveroo — food imagery 1
Deliveroo — food imagery 2
Deliveroo — food imagery 3
Deliveroo — food imagery 4
Deliveroo — food imagery 5
Deliveroo — food imagery 6
Deliveroo — food imagery 7

09

Boots & Sleek MakeUP

Beauty & cosmetics

Cosmetics packaging and palette imagery for beauty retail.

Boots & Sleek MakeUP — beauty product imagery 1
Boots & Sleek MakeUP — beauty product imagery 2

10

Caramel

Childrenswear

Flat and garment shots retouched across a seasonal childrenswear range.

Caramel — garment imagery 1
Caramel — garment imagery 2
Caramel — garment imagery 3
Caramel — garment imagery 4
Caramel — garment imagery 5
Caramel — garment imagery 6

Need images finished to this standard?

Work With MeSelected Work