Beauty · Moving image
Origins — GinZing / Hello Bright Eyes
Video editing
Origins launched GinZing eye cream in a new warm tone, formulated for deep and dark skin tones, and ran it across BVOD and paid & organic social in November 2021. I cut the film. Everything else on this page — the photography, the direction, the sets — belongs to the campaign team credited at the bottom; it is here to show what the edit was cut for.
Origins · Estée Lauder Companies · Nov '21
01
The edit · my contribution
Cut to the brand, not over it.
Beauty film · Origins GinZing · edit
The material arrived as ambassador-led footage shot by the campaign team. My job was the assembly: pacing the beats so the product stays legible, keeping the ambassador title cards consistent from one talent to the next, and landing the sign-off on #hellobrighteyes. It works inside the brand's existing beauty grammar rather than imposing an edit style on top of it.
02
Social rollout
One film, four ambassadors, one title system.
The campaign ran with four brand ambassadors — Kaiser Coby, Hannah Desai, Montana Brown and Fleur de Force — each introduced with the same lower-third treatment so the paid and organic social cut-downs read as one campaign rather than four separate posts. Holding that system steady across versions is edit work, and it is the part of this job that is mine.
Credits
- Client
- Origins (Estée Lauder Companies)
- Project
- GinZing Eye Cream — Nov '21
- Channels
- BVOD + paid & organic social
- Video Editor
- Marcelle Adrianna
- Creative Lead
- Hannah Domingo
- Art Director
- Emma Gordon
- Photographer
- Benjamin Madgwick
- Director
- Nierodha Perera
- DOP
- Alex Reid
- Stylist
- Simone Konu-Rae
- Hair
- Michael Lendon & Brady Lea
- MUA
- Emily Mergaert
- Talent
- Kaiser Coby, Montana Brown, Hannah @cocobeautea, Fleur de Force
My credit on this project is video editing. The creative lead, art direction, photography, direction and cinematography belong to the team listed above — the campaign imagery on this page is shown as context for the edit, not as my image-making. Campaign details and credits per the producer's own case page, Produced by Hannah.