Editorial · Cover story

Fleur East for Darkus Magazine

A colour-blocked portrait series built around one idea: put the colour on the set, not in post. Working to the commissioning agency's brief, I owned the photographic visual execution — set direction, lighting direction, the shoot itself and the final selects — supported by a production and lighting team working via Marcelle Adrianna Studio.

Fleur East for Darkus Magazine — Hot pink on pink — the defining frame
Hot pink on pink — the defining frame
← Selected work

Darkus Magazine / InterTalent

01

Art direction · Photography

One colour per look, carried through the whole frame.

Each set-up pairs a wardrobe colour with a ground that either matches it or fights it — pink on pink, blue fur on ochre, green suit on yellow. Nothing is stripped in afterwards: the backdrops were built and lit on the day so the talent, the styling and the set read as one surface. That decision is what lets the series hold together across eleven frames without repeating a pose.

Fleur East for Darkus Magazine — Hair-slide look, off-shoulder
Hair-slide look, off-shoulder
Fleur East for Darkus Magazine — Blue faux fur on ochre
Blue faux fur on ochre

02

Portrait series

Movement, held still.

The direction on the day was to keep her moving — hands to camera, crouched, mid-turn — and shoot into it rather than posing between beats. The sequence below is the run as it was shot, one look flowing into the next.

Fleur East for Darkus Magazine — Hands forward, mouth open
Hands forward, mouth open
Fleur East for Darkus Magazine — Crouched, silver boots
Crouched, silver boots
Fleur East for Darkus Magazine — Yellow knit on pink
Yellow knit on pink

03

Detail

The hair slides carried the copy.

Fleur East for Darkus Magazine — GIRLS / BOYS / PEACE — legible in frame
GIRLS / BOYS / PEACE — legible in frame

Typographic hair slides were styled into the looks so the story carried a line of copy without a graphic overlay. Shot close and in profile, they became the detail frames the press set needed.

Fleur East for Darkus Magazine — Profile — published on Creative Commission
Profile — published on Creative Commission

04

Further frames

The rest of the take.

Fleur East for Darkus Magazine — Green suit, seated full length
Green suit, seated full length
Fleur East for Darkus Magazine — Green suit, lying to camera
Green suit, lying to camera
Fleur East for Darkus Magazine — Seated pink look, hoop earring
Seated pink look, hoop earring

05

Moving image

The shoot as its own content.

Behind the scenes · Darkus Magazine

The behind-the-scenes film was captured on the day rather than staged afterwards, so it doubles as a record of how the sets were built and lit.

Credits

Client
Darkus Magazine
Talent
Fleur East
Photography
Marcelle Adrianna
Art Direction — Photography
Marcelle Adrianna
Set Direction
Marcelle Adrianna
Lighting Direction
Marcelle Adrianna
Image Edit & Selects
Marcelle Adrianna
Production
Pamela Nolan — via Marcelle Adrianna Studio
Lighting Assistant
Antonio — via Marcelle Adrianna Studio

The original brief came from the commissioning agency, and the wider production around the cover story was handled by the agency and ITV. My responsibility was the photography and its visual execution — set direction, lighting direction and the final image edit and selects — with Pamela Nolan producing that photographic side via Marcelle Adrianna Studio and Antonio supporting the lighting on set.

Credits independently verified by Creative Commission, which publishes three frames from this shoot.

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