Digital & Campaign
A sale campaign, held together across every digital surface
Digital assets, retouching, motion and website design across French Connection's sale campaign.
French Connection — High-Street Fashion
French Connection / 19
Scope
- Digital assets
- Retouching
- Motion
- Website design
- Social assets
- Blog
I worked across French Connection's sale campaign, building a range of collateral from the brand's existing assets — landing pages, social and marketing assets, blog content and the moving pieces that sit between them. The brief was not to invent a new look but to take an established high-street identity and keep it intact at speed, across a campaign that had to refresh constantly without ever looking improvised.
French Connection — Digital & Campaign
01
Context
Working across French Connection's sale campaign, I created a range of collateral using the brand's existing assets — social media assets, marketing assets for social, and material for the brand blog.
Scope
- Digital assets
- Retouching
- Motion
- Website design
Context — French Connection
02
Working inside an existing brand, not around it
A sale campaign is where brand discipline usually slips. Every asset was built from the existing brand kit so the discounting never looked like a different company had made it — retouching and motion held to the same line as the static work.
Working inside an existing brand, not around it — French Connection
Further work — French Connection
The outcome
- 01A full sale-campaign asset suite across web, social and blog.
- 02Landing page and edit page design built from the existing brand system.
- 03Retouching and motion delivered alongside layout, in one pass.
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