Gucci Beauty

Overview

I was briefed to create a social-first ad for Gucci Beauty's new makeup releases — campaign stills, a makeup tutorial video, and still-life product imagery for Gucci's social and web platforms.

The Approach

I led the full creative from concept through to delivery. The shoot was built around a strong face-based beauty routine to celebrate Gucci's new base products. Every setup was considered — lighting, skin, texture, pace. The video tutorial was shot to feel editorial but accessible, and the product stills were styled to sit naturally within Gucci's existing visual language.