Brand Refresh · Campaign · OOH
Quieter, more confident
From celebrity collab to category leader.
Hair Rehab London / 08
Scope
- Identity quieting
- Type & palette refresh
- Billboard creative
- Magazine spreads
- Editorial product photography
- Ecommerce hero set
- Social asset library
Hair Rehab London started as a celebrity-led extensions brand. I evolved the visual identity past 'celebrity collab' into a properly-built haircare category brand — without alienating the original audience. The system carries from product mockups and magazine spreads to in-feed social and city-scale billboards.
Hair Rehab London — Brand Refresh · Campaign · OOH
01
Context
Hair Rehab London, founded by Lauren Pope in 2007, needed to turn their trade division "Salon Professional" into a cohesive, premium brand identity. What began as handmade clip-in hair extensions had grown into a successful business, but the trade side lacked clear brand direction and consistency across touchpoints.
Context — Hair Rehab London
02
The approach
Working closely with Hair Rehab London, we developed a more sophisticated identity to elevate the professional line while keeping the authenticity that had made the brand successful in the first place. The target was a premium, professional aesthetic that would land with salon partners and end consumers alike.
The approach — Hair Rehab London
03
The solution
The new identity centred on clean, minimal design with a luxury feel — less branding on the surface, more product in view.
Key deliverables
- A refined, modern logo system that works across all applications
- Contemporary packaging design emphasising quality and professionalism
- Digital assets optimised for web and mobile
- Comprehensive brand guidelines to hold consistency
- Social templates balancing education and aspiration
- User-friendly product information graphics
- Website design that improves the customer journey
The solution — Hair Rehab London
04
Impact
The rebrand positioned the professional line as a premium player in the salon industry, and the identity system gave the brand the clarity and consistency it needed to keep growing without losing professional credibility.
Impact — Hair Rehab London
Further work — Hair Rehab London
Developed closely with the Hair Rehab London team.
The outcome
- 01A haircare brand that reads as a category leader.
- 02A campaign engine the in-house team can run independently.
Next project
Ronika Beauty
Brand identity, packaging, ecommerce and campaign direction for a boutique lash & lip house.
