Work→Hair Rehab London
Hair Rehab London
Client
Hair Rehab London
My Role
Freelance Brand Designer
Category
Brand Identity & Packaging
Disciplines
Scope / Deliverables
Branding·Brand Style Guide·Social Graphics·Packaging·Digital Design·Billboard & OOH
Overview
Hair Rehab London — founded by Lauren Pope in 2007 — needed to transform their trade division "Salon Professional" into a cohesive, premium brand identity. What began as handmade clip-in extensions had grown into a serious business, but the trade side lacked the brand clarity to match.
The Approach
I developed a sophisticated new identity that elevated the professional line while maintaining the authenticity that made the brand successful. The focus was on a premium, minimal aesthetic that would resonate with salon partners and end consumers alike — clean logo system, contemporary packaging, digital assets, comprehensive brand guidelines, social templates, and a website redesign.
"The brand as a whole and the brand representations are beautiful. You have understood our tone of voice and articulated it in a way that we have struggled to do."
— Helen Pope, Founder
Image Gallery
Project visuals.
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