Brand · Print · Digital
Quiet, confident, hand-finished
Hospitality-grade identity for a premium residency concept.
Infinity Residencies / 41
Scope
- Positioning
- Identity system
- Stationery & print suite
- Door hanger & signage
- Website design
I partnered with Infinity Residencies to develop a complete brand presence — from positioning and identity through to marketing materials and the website. Every touchpoint considered, every detail finished, the way a hospitality brand approaches a flagship.
Infinity Residencies — Brand · Print · Digital
01
The brief
Our designers collaborated with the Infinity Residencies team to generate material for the development, including a brand style guide, marketing materials and a website.
Scope
- Creative and art direction
- Brand consulting
- Brand strategy
- Brand creation
- Website design
- Brand activation
The brief — Infinity Residencies
02
Hospitality, not property
Property marketing usually sells square metres. This was positioned as hospitality — how the place feels to arrive at — with the style guide holding that tone across every piece so no single asset let the standard drop.
Hospitality, not property — Infinity Residencies
Further work — Infinity Residencies
Produced with the studio design team and the Infinity Residencies team.
The outcome
- 01A brand world benchmarked against luxury hospitality rather than property marketing.
- 02Consistent finish across stationery, print, signage and web.
Next project
Hausley
Making a low-trust category feel calm, vetted and considered.
