Music Artwork & Branding — Music · Debut Single
Branding a debut single, from logo to final artwork
Monique Amaryllis
Digital design and art direction for the campaign roll-out of 'Fallin' in Love'.
Monique Amaryllis / 36
Scope
- Art direction
- Logo design
- Digital marketing assets
- Social media assets
- Spotify & Apple Music banners
- Facebook & Instagram ads
- Cover artwork
I partnered with the team behind Canadian music artist Monique Amaryllis for the release of her single 'Fallin' in Love', covering digital design and art direction for the campaign roll-out of the debut single. The work ran across the entire process — from the early branding stages and logo design through digital and social marketing assets, Facebook, Spotify and Apple Music banners and Facebook and Instagram ads, to the final cover artwork.
Monique Amaryllis — Music Artwork & Branding
01
Context
I partnered with the team of Canadian music artist Monique Amaryllis for the release of her single 'Falling in Love', covering digital design and art direction for the campaign rollout of the debut single.
Context — Monique Amaryllis
02
Across the whole rollout
The work ran from the early branding stages through to the final artwork: logo design, digital marketing assets, and platform-specific social assets.
Deliverables
- Logo design and early brand work
- Facebook, Spotify and Apple Music banners
- Instagram and Facebook ads
- Final single artwork
Across the whole rollout — Monique Amaryllis
03
Artwork last, on purpose
Cover art was resolved after the campaign assets rather than before them, so the artwork carried the identity the rollout had already established instead of the rollout chasing a cover.
Digital design and art direction, produced with the artist's team for the single release.
The outcome
- 01A complete single roll-out — logo, campaign assets and final artwork.
- 02Platform-specific banners for Spotify, Apple Music and social.
- 03Paid social ad assets for Facebook and Instagram.
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