Social Content · Production
Social content built around a run of new product releases
Content creation and scheduling across Skyn Iceland's social platforms and site.
Skyn Iceland — Skincare
Skyn Iceland / 31
Scope
- Content creation
- Product photography
- Video
- Social scheduling
Working alongside Kilpatrick PR and their head of accounts team, I created and scheduled content across Skyn Iceland's social platforms and sites — posts, video and imagery made to align with the brand's existing look and support their new product releases.
Skyn Iceland — Social Content · Production
01
Context
Skyn Iceland is a vegan, cruelty-free natural skincare range offering targeted solutions for skin damage caused by stress. The work covered social media management, social strategy, and content and campaign ideas.
I worked alongside Kilpatrick PR and their head of accounts team, creating and scheduling content across Skyn Iceland's social platforms and sites — posts, video and imagery aligned to the brand and built around new product releases.
Context — Skyn Iceland
02
The Spain launch
Skyn Iceland launched in Spain through Douglas stores with PR, influencer and social support.
Aims
- Increase brand awareness in Spain following the Douglas launch
- Create a European press hub for the brand
- Build a PR strategy for the European market
- Have professional PR representation at the Spanish press launch
- Establish a working social platform for the market
The Spain launch — Skyn Iceland
03
What we did
- Created Spanish-language assets for the press launch
- Attended the launch and arranged media briefings with relevant Spanish press
- Secured a profile feature in Vogue España for the brand founder
- Created and grew the Spanish Instagram channel
- Identified and worked with relevant press and influencers to secure coverage
04
Working to an existing brand, not over it
Skincare has strict claims, packaging and colour rules. Content was shot to the brand's existing guidelines and to a release calendar, so assets landed in the right order for each product drop rather than being reformatted after the fact.
Social strategy, content creation and scheduling, working alongside Kilpatrick PR and their head of accounts team.
The outcome
- 01A scheduled run of posts, video and imagery supporting Skyn Iceland's new product releases.
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