Rebrand · Retail · Web
A warmer, more confident White Stuff
A brand refresh carried across web, retail, OOH and campaign.
White Stuff — Fashion · High Street
White Stuff / 13
Scope
- Type & palette refresh
- Homepage & About page
- Citylight creative
- In-store environmental
- Rollout templates & guardrails
A brand refresh for White Stuff — the British high-street label — carrying a more confident visual language across the website, in-store environment, OOH and the always-on campaign programme. Every surface — laptop, citylight, signage, About page — designed inside one rebrand system.
White Stuff — Rebrand · Retail · Web
01
Context
The White Stuff team approached me to support their rebrand project and to roll the new creative and look out across social, web and in-store.
Context — White Stuff
02
Rolling out a rebrand
A rebrand only exists once it survives every surface it lands on. The work covered social media assets, in-store signage and website design, applying the new visual direction consistently rather than reinterpreting it channel by channel.
Scope
- Digital design
- Signage
- Social media assets
- Branding
Rolling out a rebrand — White Stuff
Further work — White Stuff
The outcome
- 01A warmer, more confident brand across every surface.
- 02Rollout templates the in-house team can extend without rebuilding.
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