Lifecycle & Digital
Email, social and web collateral from an established brand kit
Graphic design, social assets, email campaign design, marketing assets and web design.
Ann Summers / 23
Scope
- Graphic design
- Social media assets
- Email campaign design
- Marketing assets
- Web design
Ann Summers approached me to create a range of collateral built from their existing brand assets. The deliverables covered graphic design, social media assets, email campaign design, wider marketing assets and web design — a broad, high-volume brief where the value sits in consistency rather than reinvention.
Ann Summers — Lifecycle & Digital
01
The brief
Ann Summers approached the studio to create a range of collateral built from their existing brand assets. Deliverables included graphic design, social media assets, email campaign design, marketing assets and web design.
The brief — Ann Summers
02
One system across email, social and web
The brand kit already existed; the consistency didn't. The work was to make one set of rules — type sizes, crops, offer hierarchy — that could be applied across email, social and web so the campaign read as a single piece.
One system across email, social and web — Ann Summers
Further work — Ann Summers
The outcome
- 01A multi-channel collateral suite spanning email, social, marketing and web.
- 02Newsletter designs built for desktop and mobile.
- 03Consistent application of the existing brand assets across every deliverable.
Next project
Soap & Glory
Website design materials and social media assets, produced with the team at Boots.
