Digital & Social — Beauty · Boots

Category banners and social assets for a mass-market beauty name

Soap & Glory — Website design materials and social media assets, produced with the team at Boots.

Soap & Glory

Website design materials and social media assets, produced with the team at Boots.

← Selected work

Soap & Glory / 24

Scope

  • Banner design
  • Social assets
  • Website design

Working alongside the team at Boots, I developed website design materials for Soap & Glory — including category banners and social media assets for use across their platforms. The work sits inside one of the most recognisable beauty brands on the UK high street, where the identity is loud, established and completely unforgiving of anything off-register.

Soap & Glory — project imagery

Soap & Glory — Digital & Social

01

Context

Working alongside the team at Boots, I developed website design materials for Soap & Glory, including category banners and social media assets for use across platforms.

Soap & Glory — Context

Context — Soap & Glory

02

Designing inside a strong existing voice

Soap & Glory has one of the most distinctive voices in the aisle — the design job is to keep it. Banners were built to survive the retail grid: strong type, clear product, no dependence on crops that break at smaller sizes.

Soap & Glory — Designing inside a strong existing voice — Soap & Glory

Designing inside a strong existing voice — Soap & Glory

Produced collaboratively with the design team at Boots.

The outcome

  • 01Category banner designs for the Soap & Glory website.
  • 02Social media assets for use across multiple platforms.
  • 03Website design materials delivered in collaboration with the Boots team.

Next project

Cellie's Curls

Strategy, identity, packaging, full-service shoot management and an always-on content engine.

Cellie's Curls