Brand Identity & Packaging — Luxury Jewellery
Crystal craftsmanship, elevated
Atelier Swarovski
Identity and packaging direction for a crystal atelier.
Atelier Swarovski / 12
Scope
- Brand identity
- Packaging
- Art direction
- Product photography
A product that is entirely about light. I directed the identity and packaging work around hard highlights, deep shadow and a restrained warm palette, so the material — not the styling — carries the frame.
Atelier Swarovski — Brand Identity & Packaging
01
The brief
Using the existing brand identity, our designers worked alongside the team at Atelier Swarovski to create collateral for the brand — press advertisements, image retouching, social media assets and marketing materials — as well as designing a new layout for their web page.
Scope
- Digital design
- Retouching
- Web design
The brief — Atelier Swarovski
02
Let the material lead
With crystal, the retouching decision is the art direction decision: how much refraction to keep, how clean the highlights get, where the light source sits. Press work set the standard and the digital assets were finished to match it.
Let the material lead — Atelier Swarovski
Further work — Atelier Swarovski
Produced with the studio design team, working alongside the team at Atelier Swarovski.
The outcome
- 01An editorial-grade image set usable across print and digital.
- 02A lighting and finish signature reused in later seasons.
Next project
White Stuff
A brand refresh carried across web, retail, OOH and campaign.
