Cellie's Curls — Brand System

Overview

A ground-up brand build for Cellie's Curls covering identity, packaging, ecommerce and social systems. I designed every visual layer of the brand as founder and creative director.

The Scope

The project was delivered across brand identity, logo design, packaging, ecommerce design, social templates, brand guidelines, with the work shaped around brand identity & packaging and the needs of the client brief.