Brand Systems — Technology · Live Events
Designing the visual system for a 20,000-person conference
Cisco Live
A modular event identity system for Cisco's flagship annual technology conference.
Cisco Live / 18
Scope
- Event identity system
- Keynote slide design
- Stage & environmental graphics
- Wayfinding signage
- Social media toolkit
- Web presence
- Print collateral
Cisco Live — Cisco's flagship annual technology conference — needed a visual identity refresh capable of holding together across keynote stages, digital channels and an in-person event for over 20,000 hybrid attendees. I built a modular system the internal teams could deploy at speed without losing fidelity.
Cisco Live — Brand Systems
01
Context
Cisco Live, the brand's flagship annual technology conference, needed a bold visual identity refresh to engage 20,000+ hybrid attendees across physical and digital touchpoints.
The challenge was to modernise Cisco's enterprise aesthetic while keeping brand recognition intact, and to hold cohesion across keynote presentations, stage design, wayfinding and promotional assets.
Context — Cisco Live
02
The approach
Leveraging Cisco's core brand blue and geometric language, we developed a modular design system with luminous gradients and kinetic typography. The goal was to make complex networking concepts feel dynamic and human — components, not one-off compositions.
Key deliverables
- 60+ custom keynote slides with 3D-rendered data visualisations and animated transitions
- A 40ft-wide LED stage backdrop with parallax scrolling elements
- Wayfinding signage using glow-effect acrylic totems and NFC-enabled badges
- Social toolkit: animated Instagram and LinkedIn templates plus AR selfie filters
- Print collateral: die-cut programme booklets and gradient-revealing lanyards
The approach — Cisco Live
03
Built to scale
Every asset was optimised for scale — from mobile screens to stadium-sized displays — with Pantone-coated blue for print and sRGB for digital so colour held across both worlds.
Built to scale — Cisco Live
Further work — Cisco Live
The outcome
- 01A scalable identity for a 20,000+ attendee hybrid event.
- 0260+ keynote slides, stage backdrop concepts, wayfinding signage and a social media toolkit.
- 03A reusable design system the internal team can deploy for future editions.
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