Hayley Morris

Overview

Building a creator brand without flattening the creator. Hayley needed a visual identity and content direction that felt personal, distinctive and scalable — not generic influencer aesthetics.

The Approach

I led the brand identity and photography direction to make sure everything felt unmistakably her. The challenge with creator brands is maintaining personality at scale — so every decision, from colour palette to composition, was made to amplify what already made her compelling.