Campaign · Art Direction · Production
A brand collaboration turned into one vibrant visual campaign
Art direction, shot list, photography, styling and production for the Skinnydip x Shake Baby Shake collaboration.
Skinnydip x Shake Baby Shake / 17
Scope
- Art & creative direction
- Shot list development
- Photography
- Photo editing
- Styling
- Production
Skinnydip, the bold British accessories brand known for its playful designs, partnered with Shake Baby Shake, the glitter drinks company, on a collaboration that needed a visual campaign to carry it. I was brought on to bring the partnership to life — from concept to completion, handling the entire creative process.
Skinnydip x Shake Baby Shake — Campaign · Art Direction · Production
01
Context
Skinnydip, the bold British accessories brand known for its playful designs, partnered with Shake Baby Shake, the glitter drinks company. I was brought on to bring that partnership to life as a visual campaign for social and web.
Context — Skinnydip x Shake Baby Shake
02
Two brands, one frame
The task in a collaboration campaign is legibility: both brands have to be recognisable in a single frame without either being reduced to a prop. Skinnydip's bold graphic energy and Shake Baby Shake's sparkle had to read as one idea rather than a co-branded compromise.
Two brands, one frame — Skinnydip x Shake Baby Shake
03
Concept to completion
The full creative process ran through my hands: art directing the shoot for social and web, developing the shot list, capturing and editing all photography, styling each setup with our stylist and managing the production.
Concept to completion — Skinnydip x Shake Baby Shake
04
Outcome
A complete campaign asset library of vibrant, on-brand imagery, ready for rollout across social, web and print — visuals that merged Skinnydip's bold aesthetic with Shake Baby Shake's sparkling personality and worked for both audiences.
Outcome — Skinnydip x Shake Baby Shake
Further work — Skinnydip x Shake Baby Shake
Art and creative direction, photography, editing and production — styling with the shoot stylist.
The outcome
- 01A complete campaign asset library ready for deployment across social media, web and print.
- 02Collaboration visuals that merged Skinnydip's bold aesthetic with Shake Baby Shake's sparkling personality.
- 03Eye-catching imagery that captured the fun, bold energy of both brands for campaign rollout across digital platforms.
Next project
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