Campaigns & Content · Ongoing Partnership — Luxury Jewellery

A long-term creative partnership for a luxury jewellery house

Laura Bond

Campaigns, editorial, ecommerce content and ongoing creative direction.

← Selected work

Laura Bond / 06

Scope

Creative direction
Campaign concept development
Seasonal narrative planning
Visual identity refinement
Editorial photography
Product photography
Talent casting
Location scouting
Ecommerce content
Social templates
Press materials

An embedded, long-running engagement. I lead creative direction across seasons, campaigns and the everyday drumbeat of content — casting, location, styling and production handled end to end, so the brand world deepens rather than resets every quarter.

01 / Film

Campaign film · Laura Bond SS21

Laura Bond

Laura Bond — Campaigns & Content · Ongoing Partnership

Timeline

2021 – ongoing

Market

International luxury

Platforms

Digital, print, social

Industry

Luxury jewellery

Context

Laura Bond is an Edinburgh-based jewellery brand selling into an international luxury market. The brand approached the studio in its second year with a vision to transform its digital presence and build a visual language that could speak to a rapidly growing audience abroad.

What started as a focused campaign became a long-running creative partnership across multiple seasons and platforms. The brand needed imagery that worked for press and for consumers at the same time, without losing its commitment to craftsmanship and contemporary design.

Context — Laura Bond

Understanding the brand before shooting it

Laura Bond's move from handmade pieces to an international presence needed a visual strategy that could scale while keeping the brand's intimate relationship with its audience intact. Before any camera work, we built a working understanding of the brand's foundations.

What the strategy was built on

Core brand values and aesthetics
Target market aspirations
The competitive landscape
Growth objectives

Understanding the brand before shooting it — Laura Bond

Creative vision — precision, then desire

The creative direction focused on the balance between contemporary design and timeless elegance: a visual language built to communicate with precision and cultivate desire.

Each shoot was planned to

Show craftsmanship through macro detail
Create lifestyle imagery that stays aspirational but approachable
Produce versatile content for multiple platforms
Hold consistent brand storytelling season to season

Laura Bond — Creative vision — precision, then desire

Creative vision — precision, then desire — Laura Bond

How the work is made

Pre-production. Every campaign begins with extended planning, mood boarding and creative development, developed closely with the Laura Bond team so each detail aligns with the season's objectives.

Shoot day. Production covers lighting, composition, talent direction and styling — planned shots captured alongside the unplanned moments that usually end up carrying the narrative.

Post-production. Retouching is handled with restraint: the finish has to meet a luxury standard while keeping the jewellery honest and the skin real.

Campaigns are deliberately developed rather than repeated, so the brand doesn't become stagnant across seasons.

How the work is made — Laura Bond

Campaigns and collaborations

SS21. The Laura Bond team briefed a creative direction and shoot for the spring/summer collection. We delivered a full-service package — styled campaign imagery plus video for social — built around the new styles.

Stylist magazine. For the brand's initial launch we worked on a collaboration with Stylist, whose editors recommend a curated collective of independent brands. Laura Bond was selected, and we creative-directed an AW shoot to be featured on the platform.

Seasonal work has continued since, including the SS 22 assets shown here.