Email & Lifecycle
The same brand, every device
Lifecycle email design at retail scale.
Sweaty Betty — Activewear · Retail
Sweaty Betty / 07
Scope
- Welcome & onboarding
- Birthday & loyalty
- Win-back & abandoned basket
- Seasonal campaign artwork
- Cross-device template library
Lifecycle and campaign email design for Sweaty Betty — translating the in-store brand voice into a high-cadence email programme that holds together across desktop, mobile and in-app.
Sweaty Betty — Email & Lifecycle
01
Context
Sweaty Betty, a leading activewear brand, needed a fresh approach to email marketing to improve engagement and conversion. My role was to design a series of promotional and transactional emails within their existing brand guidelines.
Context — Sweaty Betty
02
Approach
Working inside Sweaty Betty's established guidelines, I designed a suite of digital marketing assets to lift the email programme — balancing performance-driven layout with the brand's bold, energetic aesthetic. The goal was visually compelling email that held strict brand consistency while driving engagement, click-through and conversion.
Deliverables
- Email marketing templates
- Digital banners
- Animated GIFs
- Promotional posters
Approach — Sweaty Betty
03
Outcome
Merging Sweaty Betty's athletic sophistication with conversion-focused design turned the emails into a tool for driving engagement and sales while staying true to the brand's identity.
The outcome
- 01Brand fidelity held through high-cadence sends.
- 02Faster turnaround on seasonal moments.
