Sweaty Betty

Overview

Sweaty Betty — a leading activewear brand — needed a fresh approach to their email marketing to improve engagement and conversions. My role was to design a series of promotional and transactional emails while adhering to their existing brand guidelines.

The Approach

Working within Sweaty Betty's established guidelines, I designed a suite of digital marketing assets to elevate their email campaigns — balancing performance-driven layouts with the brand's bold, energetic aesthetic. By merging athletic sophistication with conversion-focused design, the emails became a powerful tool for driving engagement and sales while staying true to the brand's identity.