Campaigns & Content — Furniture · Craft
Handcrafted furniture, quietly framed
Loom & Dwell
Brand identity, website design and campaign for a premium furniture brand.
Loom & Dwell / 45
Scope
- Brand identity
- Logo design
- Web design & development
- Ecommerce flow
- Campaign design
- Billboard & OOH
- In-feed assets
Loom & Dwell is a premium furniture brand specialising in handmade, customisable tables and chairs. I supported the brand through web design, website development, campaign design and brand identity — quality craftsmanship, timeless design, made for long-lasting memories.
Loom & Dwell — Campaigns & Content
01
Context
Loom & Dwell is a premium furniture brand specialising in handmade, customisable tables and chairs. The brand is built on creating long-lasting memories through quality craftsmanship and timeless design.
Scope
- Logo and brand identity
- Brand development
- Web design
- Website development
- Campaign design
Context — Loom & Dwell
02
An identity built around craftsmanship
The category trap for handmade furniture is rustic cliché. The identity was built around the making — proportion, material and restraint — so the brand reads as considered rather than folksy, and the customisable offer feels premium rather than complicated.
An identity built around craftsmanship — Loom & Dwell
03
A calm showroom online
The site was designed and built as a quiet showroom: generous space around each piece, campaign imagery carrying the atmosphere, and a structure that supports customisation without turning the browse into a configuration exercise.
The outcome
- 01A premium brand and digital experience that reflects the craft of the product.
- 02Gave the team a system to keep building on.
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