Ted Baker

Overview

A full campaign shoot for Ted Baker, built around a travel and airport theme. I art-directed across a studio environment with bespoke props including a baggage reclaim belt, arrivals board and customs signage — all designed to bring the world of the collection to life.

The Approach

I handled the full creative and production — concept, prop sourcing, set design, shoot direction and final image delivery. The brief required a strong sense of place and narrative, so every detail of the set was considered. The resulting images were used across window displays, web and campaign rollout.