Campaign · Product · Full Production — Sustainable Drinkware
One production day. A month of launch content
The Trunk Bottle Company
First campaign shoot for a sustainable bottle and tumbler company — art direction, product and lifestyle photography, full production.
The Trunk Bottle Company / 15
Scope
- Art & creative direction
- Campaign imagery
- Product photography
- Lifestyle photography
- Full production
- Location sourcing
The Trunk Bottle Company is a sustainable bottle and tumbler company. I partnered with the brand on their very first campaign shoot — art directing for social media and web, capturing product photography and lifestyle campaign imagery, and handling full production including location house sourcing. In one day we created a month's worth of content and a full brand story.
The Trunk Bottle Company — Campaign · Product · Full Production
01
Context
The Trunk Bottle Company is a sustainable bottle and tumbler brand. I partnered with them on their very first campaign shoot — art direction for social and web, product and lifestyle photography, and full production including sourcing the location house.
In a single day we created a month's worth of content and a full brand story.
Context — The Trunk Bottle Company
02
The shoot day as a content engine
The working method: design the shoot day so one production yields endless assets. Setups are planned against the content calendar rather than a single hero image, so flatlays, lifestyle frames and social crops all come out of the same day.
The shoot day as a content engine — The Trunk Bottle Company
03
No models — the founders and their friends
For Trunk Bottle that meant keeping it real. Rather than casting models, we shot the founders and their friends. That decision gave the imagery an authentic, magnetic energy that matched the brand.
Every setup was styled to feel editorial but natural. Palettes and textures were chosen to make the bottles pop while keeping the lifestyle at the centre of the frame.
No models — the founders and their friends — The Trunk Bottle Company
04
Outcome
A complete content library and campaign-ready imagery: from product flatlays to lifestyle moments, everything the brand needed to launch with impact, from one strategically planned shoot day.
The authentic approach resonated with their audience and established a visual language that felt genuine and aspirational without losing the brand's sustainable, down-to-earth values.
Outcome — The Trunk Bottle Company
Further work — The Trunk Bottle Company
Art and creative direction, product and lifestyle photography, and full production including location sourcing.
The outcome
- 01A complete content library and campaign-ready imagery from a single, strategically planned shoot day.
- 02Everything needed to launch the brand — from product flatlays to lifestyle moments.
- 03A visual language that felt genuine and aspirational without losing the brand's sustainable, down-to-earth values.
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