Campaign Graphics — 2019 · ITV
Nightly campaign graphics for the biggest show on British TV
VO5 × Love Island
Social assets and GIFs for VO5 as official hair partner of ITV's Love Island 2019.
VO5 × Love Island / 21
Scope
- Campaign graphics
- Video / GIFs
- Social assets
VO5 was named official hair partner for the 2019 series of ITV's Love Island. I worked across the campaign for the duration of the season, producing social assets and animated GIFs that had to land against a show broadcasting six nights a week — a genuinely unforgiving turnaround, in front of one of the largest and most reactive audiences in UK television.
VO5 × Love Island — Campaign Graphics
01
Context
VO5 was named official hair partner for the 2019 series of ITV's Love Island. Across the season we worked on the campaign, creating social assets and GIFs.
Scope
- Campaign graphics
- Video and GIFs
Context — VO5 × Love Island
02
Built for a broadcast rhythm
A partnership tied to a nightly show runs on turnaround. Assets were designed as a reusable kit — fixed type treatments, fixed crops, swappable content — so nightly posts could be produced at broadcast speed without losing the brand.
Built for a broadcast rhythm — VO5 × Love Island
The outcome
- 01Season-long campaign graphics across the 2019 series.
- 02Story-format social assets and animated GIFs produced to broadcast turnaround.
- 03One consistent visual system for a partnership between a hair brand and a national TV format.
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