Practice area
Creator Marketing
& Campaigns.
Campaign strategy, creator partnerships and integrated production — built to move a product, not just a metric.
Flagship case study
Cellie's Curls —
a full creator-led ecosystem.
Founded, built and run as founder and creative director. Every discipline of a modern creator-driven brand — under one senior hand.
Role
Founder, Creative Director & Ecommerce Lead.
Scope
Brand identity, Shopify site, homepage merchandising, product launches, campaign photography and video, email creative, organic and paid social, and a creator-led social programme.
Approach
Campaigns designed to trade — creator content briefed against launch dates, paid creative built from what performed organically, product pages and email planned as one journey.
Disciplines
What I bring
to a creator programme.
- 01Campaign strategy
Objective, audience, message, format mix and rollout mapped before a single asset is shot.
- 02Creator partnerships
Sourcing, outreach, briefing and relationship management with creators across beauty, fashion and lifestyle.
- 03Influencer outreach
Longlist to shortlist to signed brief — with a clear commercial view on cost, fit and expected content.
- 04Creative briefing
Written creative briefs that give creators enough direction to stay on-brand and enough freedom to sound like themselves.
- 05Content planning
Campaign calendars mapped to launch dates, always-on content, and paid social rollout.
- 06Creative direction
Art direction across every touchpoint — from studio shoots to creator-shot UGC.
- 07Photography
Campaign, product, editorial and lifestyle photography — direction and delivery.
- 08Video production
Concept, direction, edit and delivery for launch films, social cutdowns and reels.
- 09UGC direction
Briefing and directing creator-generated content so it works for paid, organic and website.
- 10Campaign rollout
Sequencing across owned, earned and paid channels — with the assets built to match.
- 11Organic social
Feed, Stories, Reels and TikTok — planned, produced and posted against a campaign narrative.
- 12Paid social creative
Static, video and carousel creative built for testing, iteration and performance.
- 13Website assets
Landing pages, homepage merchandising and campaign product pages that convert.
- 14Email campaigns
Launch flows, promotional creative and always-on email programmes.
- 15Launch campaigns
Product drops, brand launches and seasonal moments — coordinated end to end.
For influencer marketing managers, campaign teams and founder-led brands
One senior lead —
strategy through rollout.