Work→Cellie's Curls
Cellie's Curls
Client
Cellie's Curls
My Role
Founder, Creative Director & Ecommerce Lead
Category
Ecommerce, Brand & Creator Marketing
Disciplines
Scope / Deliverables
Brand Identity·Creative Direction·Creator Marketing·Campaign Planning·Photography·Video·Shopify Website·Homepage Merchandising·Product Launches·Landing Pages·Digital Assets·Email Campaign Creative·Customer Journey Design·Social-First Content·Content Production
Overview
A ground-up direct-to-consumer brand across the beauty and fashion accessories space — founded, built and traded end-to-end. Brand identity, Shopify ecommerce, homepage merchandising, landing pages, product launches, campaign planning, photography, video, email creative and a creator-led social programme.
The Approach
As founder and creative director I owned every commercial and creative decision — the strategy, the Shopify build, the homepage merchandising, the collection and product pages, the landing pages behind every launch and paid campaign, the seasonal trading calendar, the email programme, and every campaign shoot. The brand was designed to trade — clear product storytelling, considered customer journeys, and creator campaigns that translated directly into sales. It's the case study behind everything I now bring to ecommerce and brand teams.
Image Gallery
Project visuals.
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