Work→Culloden — A Coastal Estate
Culloden — A Coastal Estate
Client
Culloden — A Coastal Estate
My Role
Creative Director & Brand Architect
Category
Brand Architecture & Hospitality
Disciplines
Scope / Deliverables
Brand Architecture & Dual-Brand System·Estate Master Planning·Villa Sub-Brand Development·Digital Platform (Booking + Resident Portal)·Environmental Design & Signage·AI-Assisted Architectural Rendering
Overview
Culloden is a luxury coastal estate in Jamaica — a gated community of 30+ villas where owners live full-time, retire, or operate their properties as high-end vacation rentals. The challenge: create a brand system that honours resident privacy while enabling villa owners to compete in the luxury hospitality market.
The Approach
I designed a dual-brand architecture: one identity for the estate (community, belonging, discretion) and one for hospitality (visibility, bookings, guest experience) — unified by visual language but distinct in purpose. AI-assisted architectural rendering accelerated spatial storytelling across the estate entrance, reception house and villa sub-brand system.
Image Gallery
Project visuals.
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